Submit Your Web Site

Follow the following links to submit your web site to Google, Yahoo, MSN , AOL (NOTE: AOL does not have an add URL page.) Submit your web site to Google or DMOZ.org., Alta Vista ( Search results powered by Yahoo!), Lycos and Ask Jeeves (Ask Jeeves has discontinued its site submit program). There will be some costs involved, but the submission fees are well worth the effort. By doing this, you will be covering the search engines that represent more than 95% of all searches performed on the Internet. To see how the search engines interrelate, go to: http://www.bruceclay.com/searchenginerelationshipchart.htm

ADVICE: Do not use a service that promises to get you listed on 1000’s of search engines.

MORE ADVICE: Be patient, as the search engines may take more than 90 days to get you properly indexed.

HINT: Try to get your Web site listed on DMOZ.org. This will better your chances for listing on All the Web, AltaVista, Google, HotBot, Netscape, Teoma, Yahoo.

Buy Key Phrases

Buying key phrases with the pay-per-click search engines (PPC), especially www.overture.com, a bid for position format, and www.google.com (AdWords product using spend/day ranking method) is a good way to get listed in the search engines almost immediately.

WARNING: This can be very expensive, especially with the most popular key words and phrases.

HINT: Even so, there may be inexpensive opportunities here with multiple (more than 2-word) phrases reflecting a targeted market demographic. Other PPC search engines that might have more affordable bid costs are FindWhat, Kanoodle, Enhance (formerly Ah-Ha) and ePilot.

Brand Unique Business Products

Rather than having one Web site with many affiliate links, brand unique business products and services into multiple and linking Web sites. This could even be accomplished with subcategories of similar affiliated Web sites.

WARNING: Do not build gateway or doorway pages or Web sites, but be sure that the design and content of each Web site is unique, relevant and substantial to the subject of that Web site.

HINT: Do not have similar Web sites hosted with the same ISP or have the same IP address.

Email Marketing

One of the best ways to convert visitors into customers is through information requests and permission-based, follow-up email campaigns that qualify prospects and help drive the sales cycle.

WARNING: This does not suggest, encourage or imply SPAM and should only be used in accordance with the CAN-SPAM Act of 2003. You cannot use the True.com name, links or messaging in email based marketing campaigns without the prior written consent of True.com. Properly executed, email marketing can be a successful and beneficial way to drive the sales cycle from recognition through information-collection to decision-making and commitment.

Calls to Action

HINT: Realize that traffic does not equal sales. Write compelling “calls to action” that ask your visitors to buy or take action multiple times on every page. Web pages are read from upper left, across and down to lower right, both above the fold and below the fold. Be sure to strategically locate your calls to action (more successfully presented as text links in copy) in each viewable area of your Web pages.

Reporting

Use and study traffic and position reports to monitor complete “return on investment” (ROI), from where traffic originates through to the path taken on your Web site to sales. Periodically revise your Web site based on page performance and ROI.

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